All posts tagged: trends

Headless CMS: A Dive into the Future of Content Management

A headless CMS decouples content management from presentation, delivering content via APIs to any frontend. This offers flexibility across multiple platforms and ensures scalability. While advantageous for future-proofing and performance, it presents a learning curve and potential SEO challenges. Platforms like Contentful and Strapi exemplify this shift in content management.

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Switching to GA4 from Universal Analytics

Google Analytics 4 (GA4) introduces event-based tracking, differing from Universal Analytics’ (UA) session-focused approach. GA4 emphasizes machine learning insights, privacy, and cross-platform tracking. Transition challenges include a learning curve, potential data loss, and strategy adjustments. Despite hurdles, GA4 offers deeper insights and a forward-focused analytics platform.

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